Effective Date: March 25, 2026

This website is owned and operated by Lawrence and friends, located in British Columbia, Canada (“we”, “us”, or “our”).

We are committed to protecting your privacy in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information.

1. Information We Collect

We do not provide user accounts or login areas on this Website.

We may collect personal information in the following limited ways:

a) Information You Voluntarily Provide

If you contact us directly by email, we may collect:

• Your name
• Your email address
• Any information you choose to include in your message

We collect this information only to respond to your inquiry.

b) Automatically Collected Technical Information

When you visit the Website, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Pages visited
• Date and time of access

This information is used for website security, performance, and analytics.

2. How We Use Your Information

We use personal information only for the following purposes:

• To maintain website security and performance
• To analyze and improve website content
• To comply with legal obligations

We do not sell, rent, or trade your personal information.

3. Sharing of Information

We do not share your personal information except:

• With service providers that help operate the Website
• When required by law
• To protect our legal rights

Some service providers may be located outside Canada and may be subject to the laws of other jurisdictions.

4. Cookies, Analytics, and Embedded Content

This Website uses essential cookies for functionality and security.

We use the Independent Analytics plugin for WordPress to collect general website usage statistics. This data is stored locally on our server and may include IP addresses (which may be anonymized), pages visited, referring websites, device type, and browser type. This information is used only to understand how visitors use the Website and to improve its performance.

We use a cookie consent tool to allow users to manage cookie preferences.

This Website includes embedded videos from YouTube using privacy-enhanced mode. In this mode, YouTube does not set cookies unless you interact with the video. If you choose to play a video, YouTube may collect data and set cookies in accordance with its own privacy policy.

5. Security and Performance Tools

We use security and performance plugins to help protect and optimize the Website. These tools may log technical data such as IP addresses for security, caching, and performance purposes.

6. Data Retention

We retain personal information only as long as necessary to:

• Respond to inquiries
• Improve website functionality
• Meet legal obligations

When information is no longer required, it is securely deleted or destroyed.

7. Security

We use reasonable administrative and technical safeguards to protect personal information. However, no method of transmission over the Internet is completely secure.

8. Your Rights

Under Canadian law, you have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Withdraw consent, where applicable

To make a request, please contact us via the email address specified below.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

10. Third-Party Affiliate Programs

This Website participates in the Amazon Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.ca. As an Amazon Associate, we earn from qualifying purchases. This program utilizes tracking cookies to attribute qualifying sales; you can manage your preferences using our cookie consent tool.

11. Google AdSense and Cookies
We use Google AdSense to serve advertisements on our Website.

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our Website or other websites on the internet.

Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.

You can learn more about how Google uses data in their advertising ecosystem by visiting the Google Privacy & Terms partner site.

You may opt out of personalized advertising altogether by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting the Network Advertising Initiative opt-out page.

12. Contact

If you have questions about this Privacy Policy, please get in touch with us  at privacy [at] hummingbirdstowatch [dot] com

(email obfuscated to minimize spam)